What's going in your head when you saw below ad. targetting at Singapore youths? Wild S** Party? Finding "FUN" Partners services? And still can win money somemore. WHOOSZ!!! Bingo!! All WRONG!! I suppose it aims to create sensation, attention, controversy and it did. THE Message is to call on youths to form team of four or more and come up with a creative and imaginative marketing campaign to raise AIDS awareness among youths.
I do agree that it's a little too LOUD but then it really serves it purpose :
(1) GET people's attention to look at it.
(2) EMPHASIZE the message of the power of advertisement.
Source : STOMPAids
No comments:
Post a Comment